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Quality of content and a professional image are essential to having an effective website. To maximize the effectiveness of your website, you want to drive as many visitors as possible to your site, making Search Engine Optimization (SEO) critical to its success.
SEO is the process of improving the volume and quality of traffic to a web site from search engines via search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.
REALeSucceed offers three options for SEO service agreements to either your existing site, or the site that is being built for your organization. Monthly reports are provided as part of any of the three service options, so you can see the results you are getting with SEO.
Four key steps are necessary in order for SEO to be effective while each accomplishes a different goal…
- Keyword Research (identify your best keywords and build your campaigns around them)
- Search Marketing (the process of optimizing your website pages to rank well in all major search providers*)
- Link Building (build links that point to your web site)
- Pay-Per-Click -PPC- (campaigns placing paid ads on Google and Yahoo)
* Top 10 Search Providers (2007) Google Search, Yahoo! Search, MSN/Windows Live Search, AOL Search, Ask.com Search, My Way Search, EarthLink Search, Comcast Search, BellSouth Search and iWon Search
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