Branding

In today’s highly competitive real estate market, you are one of many (thousands) realtors that compete each day in the mind of prospective buyers and sellers. So how do you as a realtor “stand-out”?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Why Brand is Important

1. Stands for that perception, emotion—the immediate image people experience when they think of  you, your team or broker/ owner
2. Represents tangible and intangible aspects and qualities of  your services
3. Represents the combination of perception and feelings image, quality, lifestyle and status
4. The reason brand is often hard to define, is because it represents intangible qualities- often hard to grasp and clear to describe
5. A strong brand is when no other service on the market comes close to yours
6. Brand creates trust and a strong emotional attachment to you, your team or broker/ owner - not just logical or intellectual reasons 
7. Can command a higher commission and significantly increase productivity
8.  In  the real estate market a strong brand leads to customers trusting you and creates expectations about your service- not knowing all service specifics
9. Branding will help you create strong loyalty and mind share with your buyers and sellers, and will automatically think of you first

The choice of a great brand/ name/ logo can be powerful- think of it as a one-word commercial. Characteristics such as colors and shapes can help support a brand with their psychological affects on the target market.